Boots Better Christmas campaign results with Facebook Advantage+ shopping campaigns

After using Meta Advantage+ shopping campaigns to advertise its Christmas gift guide on Facebook, this leading retailer of health and beauty products in the United Kingdom was able to reduce its cost per purchase by 10%.

With a history that dates back to the mid-1800s, Boots is the leading health and beauty retailer in the UK, With more than 2,200 stores ranging from local community pharmacies to large destination health and beauty stores, their purpose is to support their customers and patients through every stage of their lives.

The Objective

The retailer Boots was looking for the most effective way to promote its selection of holiday gifts on the social networking site Facebook.

How They Did It:

Boots opted to test Facebook Advantage+ shopping campaigns in connection with the launch of its Christmas gift guide. It ran Advantage+ shopping campaigns in addition to its regular Advantage+ catalogue ads (formerly called dynamic ads).

Advantage+ shopping campaigns optimize across various campaign elements – including ad creative, targeting, placements, and budget – to identify the best possibilities to increase conversions with minimal effort and management.

Advantage+ shopping campaigns enable ecommerce, direct-to-consumer retail, and brand advertisers to potentially achieve improved performance, enhanced personalization, and increased efficiency. Instead of operating many campaigns with segmented audiences, Advantage+ shopping campaigns enable advertisers to unite audiences for a specific market into a single framework. This is intended to facilitate creation and management while minimizing audience overlap.

The Outcome

A Christmas present given early.
Advantage+ shopping campaigns boosted Boots’ Christmas gift offering. Between October 5 and October 20, 2022, an A/B test determined that the campaign had:

• Advantage+ shopping campaigns have a 10% lower cost per purchase than regular campaigns.
  7% increase in return on ad investment for Advantage+ shopping ads than usual campaigns.

Advantage+ shopping campaigns allow you to:

• Streamline the optimization of ad delivery to maximize the efficacy of our marketing solutions.
• Using tailored items from your inventory, combine prospecting and existing customer audiences into a single campaign.
• Utilize machine learning to automatically discover and target your highest-value clients across all of Meta’s applications and services.
• Simplify campaign setup and maintenance by running fewer campaigns that do not require adjustments or updates.
• Automate the evaluation of up to 150 creative combinations and provide the most effective advertising.
• Deliver your most effective ad version to your most valuable customers.

How to create an Advantage+ shopping campaigns:

• Go to Ads Manager.
• Click the Create button.
• Select Conversions or Sales as the campaign objective (if Ads Manager displays six objectives). Click Continue then.
• Choose the Advantage+ shopping campaign. Continue by clicking Continue button.
• Due to the fact that Advantage+ is an automated advertising solution, certain campaign settings are predetermined. These options can be viewed by selecting View all preset settings. If you wish to modify your campaign settings, you can switch to a manual campaign and make the necessary modifications.
• Enter details manually for the following settings:
• Name the campaign.
• Choose the pixel containing the buy event.
• Add geographic targeting. Your viewers can only be defined by nation. This tool facilitates contacting more likely customers.
• Set your daily budget.
• Schedule the start and end dates for your campaign.
• Import  your advertising. Facebook  recommend that you import all relevant previous ads so that they may automatically test your creative (up to 150 creative variations) and deliver the most effective ads. Additionally, you can personalize your particular ad at the ad level.
• After clicking Import, you can make specific changes.
• Publish.