Facebook is the largest and most effective social media platform for businesses. It has more than 2 billion active users and has become an indispensable part of many companies’ marketing strategies. In fact, Facebook has been ranked as one of the top three most effective ways for small businesses to promote their products or services (along with Google AdWords and Amazon). But what does that mean? How can you use this powerful platform for your business? Here is a list of different marketing strategies that businesses can use on Facebook.
Create ads that are relevant to your ideal buyer persona.
Use Facebook’s ad targeting options to find your ideal buyer persona.
Use Facebook’s audience insights tool to find out more about your ideal buyer persona.
Create ads that are relevant to your ideal buyer persona.
Examples of successful ads that target your ideal buyer persona:Create lookalike audiences.
Lookalike audiences are a great way to reach new customers. They’re based on people who have already liked your page or visited your website, so they’re likely to be interested in what you have to offer.
If you want to find out more about lookalike audiences, here’s how:
Go to Facebook Ads Manager and click “Create Lookalike Audiences” under the left-hand column of the home screen;
Select “Lookalikes” from the dropdown menu;
Click Create Lookalike Audience afterwards;Share user-generated content to increase trust and brand affinity.
You can use user-generated content to increase trust and brand affinity. User-generated content is a great way to build trust with your audience, because it shows them that you have a genuine interest in their needs. When you share interesting stories about customers’ experiences with your product or service, they’ll see this as proof that the brand cares about them.
Facebook automatic placements lead capture:
Run a campaign on Facebook automatic placements in three phases: awareness, lead generation and sales.
Use the first phases to identify potential customers by creating awareness ads with video or images of your product.
Now retarget those who engaged with your post and visited your website with lead generation.
Ask them to optin for giveaways, early sale access and free shipping in a simple, pre-filled form.
This campaign can be coincided with a holiday season
You can sales to them using email marketing and dynamic ads
Conversion direct sales:
Create a facebook campaign targeting custom audience or fresh audience
Use the facebook conversion objective and select messenger
You can promote a single product or multiple products
Fan-Only Campaign treats:
Create a Facebook campaign targeting only your page fans.
Offer them discount as fans only discount.
Holiday sales with a Facebook and Messenger:
Prepared for a successful campaign by installing the Facebook pixel in your website and create
custom product catalogues for winter and Christmas products and offers.
Start by building brand awareness by showing engaging brand-focused video ads in Messenger.
Target lookalike audiences based on existing customers and relevant interest-based audiences.
Create dynamic ads targeting people who had visited your website. And include a urgent feature “Buy Now” call to action.
If you run a restaurant, you should.
Create a Facebook and Instagram ad targeting this type of birthday audience and offer an incentive that will encourage them to celebrate their special day at the restaurant.
Use the carousel ad format.
The carousel ad format is an effective way to promote multiple products or services in a single ad. This allows you to show multiple images of your product, along with text that describes its benefits and details. You can also use this format for creating a gallery of different versions of the same item—for example, if you sell shirts with different colors or sizes, it’s easy to create an entire collection of these shirts using carousel ads (and then promote them all at once).
This type of advertising has several advantages:
It allows users who see multiple items within one ad space will be able to choose which ones they like best based on their own preferences rather than being forced into buying something they don't want or need right now.* It prevents competitors from stealing customers away by offering similar products at lower prices.* It makes it possible for visitors who don't know exactly what they want yet but are interested in seeing more options first before making up their minds.*Conclusion
This post has covered some of the most popular Facebook marketing strategies. Facebook’s user base is in the billions. The recognition it merits, though, remains elusive. In spite of their popularity, Facebook advertisements are often disregarded. However, if you structure your Facebook ads properly, they may be rather effective. Creating an ad on Facebook is more complicated than it seems.
It’s not enough to just boost a few posts or buy some followers and hope that this would result in increased sales.
Facebook is not a destination for shoppers. They visit in order to spend time with loved ones and friends. That implies you need to take a totally different approach to advertising on this channel than you would on any other.